Image source - Pexels.com

How many of you have seen this film?

Without spoiler I tell you that it is set in the studios of radio 105 where the DJ is up for grabs in the first dialogue of the film two tickets for the Milan fashion week. Huge billboards in the city at the passage of Sergio Castellitto in the car. The film is well done. I liked it. This is a clear example of Product Placement both visual and screenplay.

You don’t know what it is? So here’s a little introduction to a theme that if you have a brand or a company you can’t ignore.

Product placement is a form of communication in which branded products are positioned in an apparently natural way in a pre-existing narrative structure (film, television program, music video, advertising spot related to another product, etc.) in exchange for a monetary consideration (production fee) or other form of compensation: for example the advertiser enterprise may offer the production company a barter to provide products and services necessary for the production of the film.

Product placement involves higher costs than traditional advertising, but the visibility and effectiveness of this commercial promotion technique justify the investment. Product placement is more effective than the classic advertising spot in influencing the television audience, because the product message is not inserted in the appropriate advertising breaks, but within a film or TV program, making the viewer very often unaware of the advertising intent. In particular, while in the TV spot the viewer immediately identifies the source of the message and thus recognizes the commercial character of the message proposed, in product placement the viewer is not led to identify the advertiser as the source of the message, but the actor who made use of the product or spoke about it.

Product placement is a form of non-intrusive communication in which the advertising message reaches the recipient with a pull action: it is the spectator who, deciding to see the film, implicitly comes into contact with the branded product, relating to it in a more or less involving way. Basically, there are three ways a product can be part of the film: visual representation of the product (screen placement), verbal quotation (script placement) or both.

The impact of the product placement activity can also vary greatly due to the degree of integration of the product that you want to advertise with the context and narrative structure of the film: the product can be attributed an active role in the narration of the film (for example, cases where the use of the product makes it possible to characterize characters or situations) or a marginal role (for example when the product is used as stage furniture).

In the film for example it is sometimes too much present, but still inserted in a context that does not make it invasive. The film is pleasantly watched with two main positions in mind.

But how to do product placement?

Simple, just contact the productions or agents for placement. In my case for example I have included prestigious brands in Virgo, my award-winning short in the world, including Frimm, a great brand in the world of real estate agencies.

 

If you want to know more you can also book a chat with me or my video bear dedicated to this form of interactive advertising.

Let me know if you liked this movie.

 

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𝑻𝒊 𝒂𝒊𝒖𝒕𝒐 𝒂𝒅 𝒂𝒇𝒇𝒆𝒓𝒎𝒂𝒓𝒆 𝒍𝒂 𝒕𝒖𝒂 𝒑𝒓𝒐𝒅𝒖𝒛𝒊𝒐𝒏𝒆 𝒄𝒊𝒏𝒆𝒎𝒂𝒕𝒐𝒈𝒓𝒂𝒇𝒊𝒄𝒂 𝒂𝒕𝒕𝒓𝒂𝒗𝒆𝒓𝒔𝒐 𝒖𝒏 𝒅𝒊𝒂𝒍𝒐𝒈𝒐 𝒄𝒓𝒆𝒂𝒕𝒊𝒗𝒐 𝒎𝒂 𝒑𝒓𝒂𝒕𝒊𝒄𝒐 𝒕𝒓𝒂 𝒑𝒓𝒐𝒅𝒖𝒛𝒊𝒐𝒏𝒆 𝒆 𝒓𝒆𝒈𝒊𝒂 𝒄𝒐𝒍 𝒇𝒊𝒏𝒆 𝒅𝒊 𝒕𝒓𝒐𝒗𝒂𝒓𝒆 𝒍'𝒊𝒅𝒆𝒂 𝒈𝒊𝒖𝒔𝒕𝒂 𝒑𝒆𝒓 𝒖𝒏 𝒈𝒓𝒂𝒏𝒅𝒆 𝒔𝒖𝒄𝒄𝒆𝒔𝒔𝒐. 𝑺𝒆 𝒉𝒂𝒊 𝒖𝒏 𝒃𝒓𝒂𝒏𝒅 𝒐 𝒖𝒏'𝒂𝒈𝒆𝒏𝒛𝒊𝒂 𝒅𝒊 𝒑𝒖𝒃𝒃𝒍𝒊𝒄𝒊𝒕𝒂̀ 𝒕𝒊 𝒂𝒊𝒖𝒕𝒐 𝒂𝒅 𝒂𝒖𝒎𝒆𝒏𝒕𝒂𝒓𝒆 𝒊𝒍 𝒕𝒖𝒐 𝒇𝒂𝒕𝒕𝒖𝒓𝒂𝒕𝒐 𝒆 𝒍𝒂 𝒕𝒖𝒂 𝒗𝒊𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒂̀ 𝒂𝒕𝒕𝒓𝒂𝒗𝒆𝒓𝒔𝒐 𝒗𝒊𝒅𝒆𝒐 ( 𝒆𝒎𝒐𝒛𝒊𝒐𝒏𝒂𝒍𝒊 𝒐 𝒄𝒐𝒓𝒑𝒐𝒓𝒂𝒕𝒆) 𝒅𝒊 𝒒𝒖𝒂𝒍𝒊𝒕𝒂̀.

🎬 Chi sono:

Sembra ieri il 2004 quando sui set di D&G imparavo tanto osservando Giuseppe Tornatore.
Lavoro da anni come regista e creativo.
Sono specializzato in Fashion Film.
Nel 2020 ho vinto il prestigioso Chicago Fashion Film Festival.
Per offrire ai brand e ai miei clienti una migliore preparazione ho studiato durante il primo lockdown i social e il marketing digitale.

𝐒𝐞 𝐥𝐚 𝐭𝐮𝐚 𝐫𝐢𝐜𝐞𝐫𝐜𝐚 𝐩𝐮𝐧𝐭𝐚 𝐚:
𝐭𝐫𝐨𝐯𝐚𝐫𝐞 𝐮𝐧 𝐧𝐮𝐨𝐯𝐨 𝐚𝐮𝐭𝐨𝐫𝐞 𝐜𝐡𝐞 𝐬𝐚𝐩𝐩𝐢𝐚 𝐝𝐢𝐫𝐢𝐠𝐞𝐫𝐞 𝐮𝐧 𝐬𝐞𝐭
𝐜𝐫𝐞𝐚𝐫𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐮𝐭𝐢 𝐯𝐢𝐝𝐞𝐨 𝐞𝐦𝐨𝐳𝐢𝐨𝐧𝐚𝐧𝐭𝐢
𝐨𝐟𝐟𝐫𝐢𝐫𝐞 𝐚𝐢 𝐭𝐮𝐨𝐢 𝐜𝐥𝐢𝐞𝐧𝐭𝐢 𝐥𝐚 𝐜𝐞𝐫𝐭𝐞𝐳𝐳𝐚 𝐜𝐡𝐞 𝐥𝐚 𝐥𝐨𝐫𝐨 𝐢𝐦𝐦𝐚𝐠𝐢𝐧𝐞 𝐞̀ 𝐢𝐧 𝐛𝐮𝐨𝐧𝐞 𝐦𝐚𝐧𝐢

PRENOTA UNA CHIAMATA CON ME

Ciò che mi ha permesso di ottenere i miei successi è stato:

– non aspettare che le cose mi piovessero dall’alto. Se non avessi creduto in me e finanziato i miei primi lavori, nessuno in Italia mi avrebbe mai fatto girare nulla.
– aprirmi alle innovazioni
– ascoltare tanto. Ogni persona ha una storia.

Ognuno di noi ha un percorso di vita unico. Io li rispetto perché dietro a ognuno non è detto che non ci siano sacrifici, cadute, rinunce.
Che tu sia un produttore, il proprietario di una azienda o una persona che sta muovendo i primi passi verso il successo, sono la via migliore affinché tu possa affermare te stesso.

Il video è il re della comunicazione e noi siamo come ci presentiamo.
Come diceva Oscar Wilde :”𝑁𝑜𝑛 𝑎𝑏𝑏𝑖𝑎𝑚𝑜 𝑢𝑛𝑎 𝑠𝑒𝑐𝑜𝑛𝑑𝑎 𝑜𝑐𝑐𝑎𝑠𝑖𝑜𝑛𝑒 𝑝𝑒𝑟 𝑓𝑎𝑟𝑒 𝑢𝑛𝑎 𝑏𝑢𝑜𝑛𝑎 𝑝𝑟𝑖𝑚𝑎 𝑖𝑚𝑝𝑟𝑒𝑠𝑠𝑖𝑜𝑛𝑒

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